Community & Outreach
Cinta Dari Hulu ke Hilir
Growing beyond the cup — a journey of learning, confidence, and opportunity for the Deaf community.
Growing Beyond the Cup
For us, coffee is not just about what is served in a cup. There is a long journey behind it — and a greater potential within every individual involved.
Through Cinta dari Hulu ke Hilir, we created a self-development project for the Deaf community, opening access to learning, growth, and opportunity.
Building from Within
This project begins with a simple purpose: to equip and develop skills.
Participants were introduced to various trainings and workshops, ranging from entrepreneurship, public communication, photography, basic ethics, to intensive barista training.
It was not only for the internal team, but also open to the wider Deaf community, because access to learning should belong to everyone.
Understanding Coffee from the Source
The journey did not stop in the classroom.
Participants were brought closer to the origin of coffee, learning the full process from planting and harvesting, to post-harvest work, roasting, and understanding coffee varieties.
Step by step, they saw how everything eventually comes together into a single cup of coffee.
From Learning to Mastering
After understanding the journey of coffee, participants continued into the next stage: the barista course.
They learned from the fundamentals — techniques, machine use, and more advanced processes such as calibration, cupping, menu development, and quality control.
More than training, this project created opportunities: a space to grow, build confidence, and carry meaningful skills into the future.
Growing Together
For us, this journey is not only about the participants. It is a shared journey.
Because when one person grows, the impact can reach many more. And from there, change begins — slowly, but meaningfully.