Collaborations & Campaigns
CHARIS Opening
A school orientation collaboration where Kopi Cinta introduced Deaf awareness through free drinks, sign language, and meaningful student interaction.
“A simple drink order became a first step into understanding, curiosity, and connection.”
Where It Began
Sharing LOVE at CHARIS
During a school orientation event at CHARIS, a local school in Malang, Kopi Cinta began a meaningful step in sharing LOVE with students.
Through this collaboration, a simple booth became a space for curiosity, interaction, and awareness.
What We Brought
- Free beverages for students
- Sign language ordering
- Visual learning guides
- Deaf awareness campaign
The Concept
Order With Sign Language
Through free beverages for all students, Kopi Cinta introduced a Deaf awareness campaign in a simple and approachable way.
The concept was clear: order using sign language, and receive a drink for free.
Learning Support
Visual Guides for Students
To make the activity easier to understand, visual guides were provided so students could learn quickly before ordering.
These guides helped turn the ordering process into something fun, interactive, and memorable.
Natural Interaction
Throughout the process, meaningful moments emerged naturally between Deaf and hearing participants.
Students began interacting with the team, trying sign language, asking questions, and experiencing communication in a new way.
Awareness
Curiosity Became Understanding
From there, students became more curious about the Deaf community— how to communicate, introduce themselves, and learn sign language.
Their curiosity grew from the alphabet to simple everyday words, creating a memorable first step toward understanding.
A Positive Beginning
The event received very positive responses, both for the drinks and for the campaign message behind the activity.
This collaboration encouraged Kopi Cinta to continue spreading LOVE through more initiatives, up until today.